Does Search Engine Optimization Have Future?

I just got this in yahoo answers earlier when I’m trying to find questions to be answered. Anyway, after that I try searching it in Google and I found out that there’s a big debate on that issue. So let me ask once again, does search engine optimization have future?

Well, here’s some post/response made by different people.

Jeremy Schoemaker aka Shoemoney blogged that SEO has no future. He believes that personalized data will be more important, especially from the toolbar, user history, and analytics data. Social voting is becoming more important, and he explains that his sitelinks are the most trafficked pages on his site.


Greg Howlett a Marketing Pilgrim writer says that search engines are getting too smart and that search engines won’t want to reward companies for playing SEO games.


In another response, Michael Gray also says that SEO has a future. SEO will have to clean up the mess of visual elements, especially flash and other technologies that are not search-engine friendly. SEOs have to explain viral marketing, content creation, and more. SEO is here to stay, he says, and there’s nothing that anyone can say to stop that.


Taylor Pratt says that SEO will exist as long as search engines exist. He says that while search engines are smart, SEOs are smart too and can work alongside search engines. “


The SEO community did not really want to hear those response that SEO has no future, but for me it’s a very good topic to start and discussed. Well, I would say that SEO has a future until search engines will still exist. This is the most effective way of increasing the amount of quality traffic and attaining a higher ranking from different search engines and directories. So it’s a very good advantage for those who have businesses online. Also, our industry is evolving faster so, SEO will be more better in coming years.


~ by Reyna Flor on November 4, 2008.

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